Category Archives: Mobile

Mobile Advertising Trends In 2019

Mobile Advertising Trends In 2019

We have observed a rapid advancement in technology in the past couple of years. These advancements have rendered traditional marketing strategies a little less convenient and have given rise to new and enhanced digital marketing strategies.

Mobile advertising has been one of the most widely used marketing strategies, and why shouldn’t it be? Gone are the days of sticking fliers on the trees, painting benches at bus stops with the advertisement, it’s time to be omnipresent, anyone with a mobile device should have a taste of your brand.

Year after year we have seen a new trend in advertising coming to life, let’s see what emerging technology will give rise to in 2019.

01. Augmented Reality/Virtual Reality

William Arthur Ward once said, “If you can imagine it, you can achieve it.” 
It’s not just a quote anymore, AR/VR has given us enough power to bring our imagination to life.

People only remember those ads which were interactive enough to hold their attention.
Current media puts a constraint on the amount of interaction one can have with an ad, but, AR/VR has surpassed all those limits and has provided users with interactive ads that go way beyond the traditional ads.

Anything can be put up for a display now- be it your new furniture or your next holiday. This is just the beginning, who knows, by 2025 you could see an ad on VR and place your order right from there, or have real-time notifications popping up and you’d have the option to choose what to do with them, it could be the best replacement for facetime, integrating VR with your video calls, holographic projections as real and interactive as if the person was standing right in front of you.

After Apple launched its ARKit last year in WWDC 2017, leading voice, video and broadcasting platform Agora.io has managed to integrate it with their platform to create an augmented reality video conference system.
Microsoft’s hololens has been able to bring holograms to life, this lets people interact with each other in real time and can watch and work on objects in 3D.

02. Artificial Intelligence & Machine Learning

There are specific times when your target audience is most active and the amount of engagement with your ads at this point is at its peak.

Advertisers need to analyze data to figure out this peak time when the user interaction is maximum in order to capture their attention.

Now the problem that every marketer faces is that there is a mountain of data and there is comparatively lesser time to analyze it and narrow it down on the demographics, their preferred time to watch and engage with the ads.

This is where AI/ML comes into the picture, it does all the work of keeping a track of user’s interaction with your ads, keywords they use and accordingly predict what’s the best time to display ads that will get maximum user interactions. ML can work wonders by analyzing all the data. This, in turn, helps to start predicting the best times to display an ad and help run optimized marketing campaigns.

Using data predictions from AI/ML, marketers can only direct those ads to user’s newsfeeds which are of interest to them. For instance, when we listen to songs on music streaming sites, we get suggestions of similar songs based on our search history.

AI/ML might just give rise to artificial entrepreneurs, they might be able to observe and identify a market opportunity and come up with various strategies to satisfy the market need.

MediaGamma an AI technology company which uses Machine Learning and Data Science to help digital clients understand user behavior, won a grant from the UK government’s innovation agency to develop AI that can generate text and images for the targeted ads.

“We could have a banner ad specifically tailored to a person’s tastes,” — Wang, co-founder of MediaGamma mentioned at the event.

Our favorite online streaming platform Netflix has been showing the users what they need to see, it uses AI to predict it’s users choice and recommend shows accordingly. No wonder they have got everyone hooked on to their platform.
AI/ML is going to ease a lot many things for all the marketers and advertisers.

03. Chatbot

We are living in an era where we text more than we speak, but we can’t have someone on the phone or sitting on a computer 24/7 to have a conversation with everyone.

We have a better solution, Chatbots! They are taking over customer service.

Let’s face it, customer service is one of the most important aspects of a user’s journey. Better the service, loyal the customers.

All a customer really wants is a direct line between their problems and their solutions.

Marketers can use Chatbots to their advantage as a communication channel to solve customer issues, promoting events and offers and many more things.

Chatbots aren’t just limited to customer service, utility bots can be used to order takeouts, placing orders, or book a hotel room or an entire trip.

It’s totally up to you what functionality you would like your chatbot to have and what customer needs you want to cater to.

Imagine if your brand could talk, what would you like it to say? And most importantly, how would you like to say it? As cool as Chuck Norris, right? That’s what you can develop your chatbot to be.

If you’re a coffee fanatic, you already must be aware of the chatbot Starbucks has been using in its app. It has made it incredibly easy to order your favorite snack or coffee with the exact cost and time it will take to prepare your order.

Staples has developed a Facebook messenger bot in partnership with IBM’s Watson which makes it convenient for the customers to order, track and return their packages, you can even check if the item of your interest is in stock or not.

04. GDPR

Users really like to experience something that is personalized for them, but what they also value more than anything is the privacy of their data.

The authorities in the European Union established the General Data Protection Regulation for protecting users from data breaches, identity theft and other forms of cybercrime.

Mobile marketers usually have a global audience, and if some of your audience hails from one of the 28 countries that make up the European Union, then you need to comply with the GDPR.

Marketers need to be completely transparent about how they are going to use the data they are gathering from their users, they need to get users’ consent before they even begin to gather data, no more pre-checked boxes.

If your company faces any kind of a data breach, it’s your responsibility to notify your customers about it.

05. Internet Of Things

IoT is a blessing for marketers who can come up with strategies to target connected devices to give their consumers a seamless experience. IoT gives marketers a chance to build their brand, voice their opinions at the right time and at the right place.

IoT can be used by marketers for real-time interaction, gathering insights about customers journey, their buying behavior. A lot of data can be gathered and analyzed to predict customers’ experience and buying preferences.

And since all of the devices will be connected, marketers won’t have to put much efforts in deciding which device to promote or engage the customer on, whichever device seems the best for a particular ad, the user would see it on that particular device.

One of the best examples of IoT is Amazon’s Alexa powered Echo.

You can get a feel of what it’s like to be Tony stark living with Jarvis. Your very own personal assistant, who take voice commands from you, play music and even order food.

Conclusion

These emerging trends can work wonders if utilized properly, marketers need to think about how they can use this immense power to their advantage and lead their business or company towards rapid growth. Uncle Ben was right all along, “with great powers, comes great responsibility”.

What really went wrong with Appster?

What really went wrong with Appster?

Appster
Image Source: Mobileappdaily.com


 

When a colleague shared an article today that Appster filed for liquidation, I was a bit taken aback. My relationship with Josiah Humphrey goes around 5 years back…when he was someone looking for devs on Upwork (then Elance) for one of his clients and I was among the ones looking for work for myself. Things have grown from there. Both I and Josiah do not visit Upwork anymore. While I dedicated my time to build an Upwork alternative — RemotePanda, Josiah has become an industry stalwart with Appster consistently being ranked among the top agencies.


 

Our connection has been limited to Skype and Linkedin now but yes I do often check his profile for inspiration and getting to know whats going on in the app world.


 

Today as I saw Appster news, I thought of reasons what could have gone wrong for the guys. Here is my take.


 

1) App development demand is drying up


 

App development saw its peak between 2010–2015, that’s when the industry was new and you could ask for whatever price you wanted and the client would pay for it, but now in 2018/19 that is not the case. The market has become saturated with App Development companies, so any company whose revenue is completely dependent on developing apps is in a tricky situation right now.


 

“Paul Vartelas of BK Taylor & Co has been appointed administrator. He has said the main reason for the collapse was a “sharp drop” in available work over the last six months”


 

https://www.channelnews.com.au/appster-goes-into-liquidation/


 

The demand is down because there is no more incentive for new players to come in and build apps. Almost all of the top 30 apps on any Appstore have remained the same year on year, with the only exception of Flappybird. Nobody is beating Skype or Google duo in the video chatting vertical anymore, they might be getting a fight from WhatsApp but WhatsApp is a leader in another vertical. So its like they are all just fighting amongst themselves to be leaders in most categories. Thus, the economics does not work for people to build new apps because most verticals are now saturated and the chances of coming in the top 100 apps are like slim to none.
http://fortune.com/2016/09/16/smartphone-users-apps/


 

2) Deal size does not justify the lifetime value of the client


 

Contrary to typical IT sales, size of an app deal is usually 3–4 months long (50–100K in revenue). This means that the sales engine should be running fast enough to keep bringing new demand. If demand diminishes you can still get a new sale every 3 months…isn’t it?


 

Well, thats where having a bigger size could be a problem.

With an average deal size of around a 100K means, they need around 100 new clients every year. Now, this is possible when the tide is high but not in the markets like I mention in point a – where the market has lost the incentive to build new.


 

“Surprisingly we were in one of the best cash positions the business had been in, just four months ago, but things spiraled out of control very quickly. We missed forecasted sales targets by about 50 percent four months in a row … with expenses of roughly $1 million per month, our cash reserves were depleted very rapidly despite attempting cost reductions,” they said further.


 

https://www.mobileappdaily.com/appster-collapses-into-liquidation


 

In addition to this, having ambitions to be the premier company requires a lot to be spent on overheads and on experiments that may not convert to profits instantly.


 

This brings me to my next and most important lesson


 

3) Do not mix products and services growth plans


 

In 2014, Forbes quoted Appster to “expect to hit $100 Million in annual revenue within the next four years. To fuel that revenue growth, the company is currently opening offices in Canada, the U.K., and Germany and ultimately aims to scale to forty-two countries”


 

https://www.forbes.com/sites/jlim/2014/08/06/aussie-start-up-appster-adds-former-founding-paypal-cfo-and-virgin-australia-executive-to-its-board/#34a6938b54f3


 

They even had people like Former Founding PayPal CFO And Virgin Australia Executive as part of their board.


 

Sounds like the recipe to success. No its a recipe to disaster because the ingredients that you are buying are for building a product growth strategy and not service growth strategy.


 

A services business is linear in scale and so are its costs and profits. No amount of funding or add-ons can change the linear growth model to a nonlinear model of a product.


 

A quick glance on Appster website shows their commitments towards building IP, trademarks and so on but were they really required?


 

Appster services


 

In the end, I would add that though I pointed out things that could have been done right and what not, I the guys would have seen that already and must have taken decisions that were best at the time. I have actually adored Josiah and Mark for their zeal and contagious enthusiasm in building Appster to what it is today. It started at $3000 and still remains a multi-million dollar company.


 

A salute to the guys who dreamt and built it on…

6 Essential Elements Of An App Marketing Strategy

6 Essential Elements Of An App Marketing Strategy

Contrary to popular belief, the core of the success that applies in marketing rather than the design or development of the app. A very simple (but well made) app that is cheap to make, but well marketed, could provide a better return on investment than a more extensive (and expensive) app that has just added to the Market.

App marketing requires a multi-faceted approach that is coordinated and coherent. You have to create a great app and consistently promote it through as many channels as possible for a shot at success in the app store ecosystem.

App marketing is an activity that starts even before the real marketing for the app could start. Right from the planning stage, one needs to get in the shoes of a marketer.

Here, we are going to cover the various opportunities for marketing that app developers can use and increase their ROI.

 

Pre-Development Stage

 

The pre-development stage is the base from where you start your journey. It is said that well begun is half done.

 

1. IDEA

 

Idea

 

The first step we need is an idea that inspires us. If you yourself don’t have a strong belief of the idea, how would you spread the enthusiasm to others?

Think Novel and Think differently. When one idea has already become successful, there is a minimal chance that a clone too will repeat the success. Nobility, innovativeness, and solutions to an existing problem have the best chances to succeed. Hence you should make sure that your app either solves an existing problem or if the problem has already been solved then provide an intuitive or unique solution.

 

2. RIGHT ECOSYSTEM

 

Ecosystem

 

Each actor who is part of your app development process- developer, designer, and even the sales team need to be chosen with due diligence.

Don’t wait until the last minute to find a developer. Start early and take your time to find the right person or firm. Otherwise, it will cost you, both figuratively and literally.

 

3. DESIGN

 

App Designing

 

Create a wow app! Everything else will fall into place. The war of apps is fought on user experience. Make sure that you are well prepared. Develop a small but solid app and launch it. Gather feedback. Once you know what the audience liked and yearn for, plan for phase 2 accordingly. When you focus on excellent design, your product becomes your marketing.

Bonus Tips Tip 1 – Don’t go with the crowd Tip 2 – Your idea should solve an existing problem Tip 3 – Software development requires an odd mix of attention to detail, creativity, and tenacity. It is mentally challenging, and an experienced developer is worth paying a Premium

 

Post-Development Phase

 

App Marketing is considered incomplete without online Marketing. Online marketing can help you reach to a worldwide audience. With up to 100% of your target audience spending most of the time surfing the internet, an online presence and availability become crucial.

 

4. WEBSITE

 

Webiste Design

 

The main reason to have a website is to provide an easy way for the users to find you, learn about you and research about you. There is ample chance that people will hear your app name and then Google it. Here they need to land on a page that makes them feel comfortable and create confidence to download and try the app. Remember you don’t need a giant website for your business, just a simple site that tells about you, your plans and how the app works.

GET STARTED

a. Get professional help

b. Keep it simple

c. Use it for market research

d. Get feedback

 

5. VIRAL VIDEOS

 

Viral Video

 

A successful viral video can help brands engage with consumers on a much larger scale than a TV ad and is much cheaper to produce. Once the video is shared among hundreds and thousands of people, it becomes “viral.” Viral videos are a great way of getting away from the interruption of pushing messages at people and instead of using entertainment and an emotional connection to encourage consumers to pull your message to them.

CHECKPOINTS

a. The video must be entertaining for the viewers

b. Get apt metatag descriptions to go with the video

c. Encourage people to enjoy and share your content

d. Analyze the metrics

 

6. BLOGGING

 

Blogging

 

Blogging about your app is an efficient and effective way to enhance your profile. The blog should usually describe the overall experience behind creating the app and the enhancements you wish to do. It’s a way to communicate your ideas to your customers and engage them in your business. The followers on your blog are the ready market to reach out. SEO can be potentially increased by sharing the blog on various social media sites.

QUICK FACTS

a. Pinterest is the fastest growing social media network and diverts the maximum traffic

b. Facebook gets 83 percent of the target audience for most apps

c. LinkedIn and Quora also contribute to generating leads

Conclusion

 

App Marketing can be a tough hurdle to overcome. When dealing with app marketing, every detail counts. In order to succeed it is advised that one should focus on what users want from your app and develop an app which would provide a feeling of satisfaction to users. By following the points mentioned in the post you can overcome this hurdle. If you are interested in app marketing and really eager to build a product which could be the game changer, try hiring top curated resources from RemotePanda. To know more contact us HERE.

4 Ways To Monetize Your App

4 Ways To Monetize Your App

When it comes to monetizing your apps, either your consumer pays or the advertiser. A consumer can increase your revenue by including paid downloads, in-app purchases, merchandising or subscriptions. Banners, cross-promotion, and offer walls are involved when an advertiser pays. Either way, it is always going to be a fine line that requires some experimentation. If it’s your first app, charges must be based mainly on how users engage with the app.

For example, if people use your app just a few times, an ad-supported model probably doesn’t make sense. In that case, use an adaptive monetization strategy per user, depending on user “maturity”(by using analytical tools). Thinking critically about logical places and transition times for advertising will not cause the user to ignore the ad. But, whenever advertising makes sure you are not compromising on user experience. Opting for ingenious strategy instead of a monotonous one will divert more users and also convert freemium users to premium leading to a substantial increase in the revenue.

 

1. Create a database now –

 

Create-a-database-now

 

Start-ups need to create a database of the target audience. Thus, they can reach out to them on launch or for a marketing campaign. Collect emails from your website by requesting site visitors to drop in their email id or asking them to subscribe for updates. A test invite for beta testers can also help to collect ids. Social media sites fan page can be other ways to reach out to your target users.

 

2. Watch your ratings and reviews –

Ratings-and-Reviews

While it’s important to pay attention to user ratings, don’t let a minor percentage of people who complain about your app influence it. If you change things based solely on that number you may actually lose your satisfied majority of customers.

 

3. App Analytics –

 

App-Analytics

 

After you launch the app in the market, it should be your utmost priority to check the customer engagement with the app. By analyzing the app, you can measure the value of acquired users and hence improve the engagement, retention, and monetization. An app is most likely to be a monetary success if it passes the 4-5-4 test which follows that if a user can realistically be expected to use it at least 4 times a day, for at least 5 minutes per use, and will keep the app for at least 4 months.

 

AVAILABLE TOOLS 

 

a. Custora focuses on customer analytic tools

 

b. Mixpanel tracks individual users

 

c. Kontagent is the only one which covers the K-factor

 

d. Flurry helps to understand the consumer’s interaction

 

 

4. Turning Consumers To Brand Ambassadors –

 

Turning-Consumers-To-Brand-Ambassadors

a. Reward influencers –

 

A small number of fans are responsible for a substantial percentage of your traffic. These are your influencers and should be recognized and rewarded for every time they talk about your brand on any of the social networking sites.

 

b. Turn usage into a game –

 

People love to compete, and they love to win. That competitive, gaming instinct can drive consumers to share your content and bring lots of new folks back to you.

 

c. Provide incentives –

 

Every customer wants to feel special, and one way to make them feel special is to give them something exclusive. Bonus levels and reward points will act beneficially in this strategy.

 

d. Let them co-create value –

 

Giving fans the ability to choose which version of a product should be offered, or to vote for the discounts or special offers they want to receive, helps ensure they’ll share it.

 

Conclusion

I am pretty sure you got the basic gist of how powerful an app can be. You can easily monetize your app and get rich. Moreover, by marketing and distributing your app, you can create relation and connection with a pool of customers. To know more about monetizing your app or want to hire top Marketing and Sales personnel contact RemotePanda.