6 Essential Elements Of An App Marketing Strategy

6 Essential Elements Of An App Marketing Strategy

Contrary to popular belief, the core of the success that applies in marketing rather than the design or development of the app. A very simple (but well made) app that is cheap to make, but well marketed, could provide a better return on investment than a more extensive (and expensive) app that has just added to the Market.

App marketing requires a multi-faceted approach that is coordinated and coherent. You have to create a great app and consistently promote it through as many channels as possible for a shot at success in the app store ecosystem.

App marketing is an activity that starts even before the real marketing for the app could start. Right from the planning stage, one needs to get in the shoes of a marketer.

Here, we are going to cover the various opportunities for marketing that app developers can use and increase their ROI.

 

Pre-Development Stage

 

The pre-development stage is the base from where you start your journey. It is said that well begun is half done.

 

1. IDEA

 

Idea

 

The first step we need is an idea that inspires us. If you yourself don’t have a strong belief of the idea, how would you spread the enthusiasm to others?

Think Novel and Think differently. When one idea has already become successful, there is a minimal chance that a clone too will repeat the success. Nobility, innovativeness, and solutions to an existing problem have the best chances to succeed. Hence you should make sure that your app either solves an existing problem or if the problem has already been solved then provide an intuitive or unique solution.

 

2. RIGHT ECOSYSTEM

 

Ecosystem

 

Each actor who is part of your app development process- developer, designer, and even the sales team need to be chosen with due diligence.

Don’t wait until the last minute to find a developer. Start early and take your time to find the right person or firm. Otherwise, it will cost you, both figuratively and literally.

 

3. DESIGN

 

App Designing

 

Create a wow app! Everything else will fall into place. The war of apps is fought on user experience. Make sure that you are well prepared. Develop a small but solid app and launch it. Gather feedback. Once you know what the audience liked and yearn for, plan for phase 2 accordingly. When you focus on excellent design, your product becomes your marketing.

Bonus Tips Tip 1 – Don’t go with the crowd Tip 2 – Your idea should solve an existing problem Tip 3 – Software development requires an odd mix of attention to detail, creativity, and tenacity. It is mentally challenging, and an experienced developer is worth paying a Premium

 

Post-Development Phase

 

App Marketing is considered incomplete without online Marketing. Online marketing can help you reach to a worldwide audience. With up to 100% of your target audience spending most of the time surfing the internet, an online presence and availability become crucial.

 

4. WEBSITE

 

Webiste Design

 

The main reason to have a website is to provide an easy way for the users to find you, learn about you and research about you. There is ample chance that people will hear your app name and then Google it. Here they need to land on a page that makes them feel comfortable and create confidence to download and try the app. Remember you don’t need a giant website for your business, just a simple site that tells about you, your plans and how the app works.

GET STARTED

a. Get professional help

b. Keep it simple

c. Use it for market research

d. Get feedback

 

5. VIRAL VIDEOS

 

Viral Video

 

A successful viral video can help brands engage with consumers on a much larger scale than a TV ad and is much cheaper to produce. Once the video is shared among hundreds and thousands of people, it becomes “viral.” Viral videos are a great way of getting away from the interruption of pushing messages at people and instead of using entertainment and an emotional connection to encourage consumers to pull your message to them.

CHECKPOINTS

a. The video must be entertaining for the viewers

b. Get apt metatag descriptions to go with the video

c. Encourage people to enjoy and share your content

d. Analyze the metrics

 

6. BLOGGING

 

Blogging

 

Blogging about your app is an efficient and effective way to enhance your profile. The blog should usually describe the overall experience behind creating the app and the enhancements you wish to do. It’s a way to communicate your ideas to your customers and engage them in your business. The followers on your blog are the ready market to reach out. SEO can be potentially increased by sharing the blog on various social media sites.

QUICK FACTS

a. Pinterest is the fastest growing social media network and diverts the maximum traffic

b. Facebook gets 83 percent of the target audience for most apps

c. LinkedIn and Quora also contribute to generating leads

Conclusion

 

App Marketing can be a tough hurdle to overcome. When dealing with app marketing, every detail counts. In order to succeed it is advised that one should focus on what users want from your app and develop an app which would provide a feeling of satisfaction to users. By following the points mentioned in the post you can overcome this hurdle. If you are interested in app marketing and really eager to build a product which could be the game changer, try hiring top curated resources from RemotePanda. To know more contact us HERE.

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